Using Social Network Marketing to Boost Small Business

If you’ve only recently gotten your business online, the idea of social media marketing might be unfamiliar to you. Many of us have been on the receiving end of social media marketing tactics, whether that be from ads displayed in your Facebook feed, or regular tweets from your favorite brands on Twitter.

With social media though, it’s not necessary to be a large brand or business to resonate with your target market. Let’s take a look at some of the ways that you can use social media marketing to boost your own business.

Check Out Your Competition

Before getting started with your own campaigns, take a look at what your competitors are doing.

Are they active? Do they not post enough? Are they oversharing or off-topic?

Seeing what others have in store is a good way to plan what you will or won’t do with your own campaign. Even if you don’t plan on running your own social media marketing, it can still be a good way to check out your competitor’s pricing, events, and marketing without too much hassle.

Keep in mind that this is a double-edged sword though! Anything that you post on your social media will be visible to your competition as well, so don’t give away any trade secrets!

Create Attention Grabbing Headlines

Even with your social channels up and running, it can be difficult to break through the noise. Using strong headlines or starting sentences can be a sure way to get attention in people’s busy news feeds.

This doesn’t necessarily mean using headlines that could be called “clickbait” though. Small, simple statements that resonate with your customer are typically the best way to go.

Use Hashtags or Tagging When Available

A difficult aspect of using social media for business is that generating new followers is a chore. Most of your posts will only be shown to your current followers, unless it’s shared outside of your network, or you pay for additional reach.

One of the ways around this is to utilize hashtags. These are simply small statements following the # simple that classify what your post is about. By adding these to your posts, you can reach new individuals that are interested in what your post is about, without having to have them already connected to your business.

Share Between Social Media Channels

If you are using more than one social media service, share your content between them! It some cases it may make sense to share the same post to two social channels, but you can also repurpose your posts into something new without having to start from scratch.

Depending on your technical savvy, it may also be beneficial to automate this sharing. Doing so gives you the ability to write a post once, and have it placed on several channels.

Distribute Your Content

Beyond just posting to your social media, you can also share your content from other digital properties. Run a blog, make videos, or record a podcast? Share it across all of your channels to improve traffic to them while keeping your audience engaged.

Respond to Questions and Comments

One of the best parts of social media is that it doesn’t have to be a one-way channel. Ask your customers questions, engage with them! Responding and answering their comments is a great way to promote your business, improve your social media, and keep your customers happy.

Most Importantly, Just Get Started

All of these tips will help you get the most out of your social media marketing, but the most important thing is to get started! Don’t worry about having the perfect posts or strategy. Put your content out there, revise it based on performance, and optimize your social media over time. You will quickly see the benefits of utilizing social media for your small business.

Have social media tips of your own? Or a story about how your small business uses social media? Tell us about it in the comments below, and we’ll include it in a future version of this post!


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