How to Use Social Media for SEO

Social Media Marketing and SEO are often kept separate, but having some collaboration between these two digital mediums can yield exponential results.

Ready to link your marketing together? Check out the video below, and the accompanying transcript for some great ways to make your social media and SEO work together!

Video Transcript

“Traditionally, search engine optimization and social media are seen as two different fronts in the era of digital marketing.

Search engine optimization is one way, making use of the right keywords and the right tags that makes your content discoverable. On the other hand, you can win social media by making use of the right content to establish a call to action.

While they may seem at odds with each other, when used correctly, they have huge benefits for your business and brand. Social media complements SEO in a deeper and stronger way than we think. Ranking high in search engines can be indirectly impacted by your social media activities.

Platforms such as Facebook and Twitter allow you to improve your rankings by creating direct and indirect links. These influence search bots to index your content faster and higher in search results.

In this video, we’re gonna talk about the different ways to use social media to improve your rankings and get better optimization.”

Search Matters on Social Media

“Number one, using keywords for searchability. Establishing a strong presence on social media can strengthen the power of your SEO campaigns. Facebook and Twitter allows your content to be discoverable online. Use keywords in your posts or tweets. Make sure you fill your content with the right combination of hashtags and important words that highlight your story. Maximize all areas where words are present. In uploading videos, use the same keywords and hashtags for your descriptions and titles. Make sure you use keywords with high search volume and avoid repeating the same word repeatedly in your post to avoid search engine penalties.”

We couldn’t agree more with this point. Many people don’t think about it, but each social media channel essentially behaves as its own search engine. In fact, Facebook has quickly become one of the first places individuals go when looking for information about local businesses. Optimizing your posts and profiles with a light-touch optimization approach will go a long way to getting your social content found. In addition, it could help a bit with adding relevance to any links that might appear back to your website.

Social Backlinks Hold Value

“Number two, increase your backlinks. Search engines such as Google put a premium on high quality link building to help index your content. Links on social media are often considered high quality links since these platforms have high web rankings and are regarded as highly respectable sites. Make sure that you maximize this by sharing content created from your website directly on social media platforms. Encourage sharing. Every share made by another user builds on the link you posted. Also, place a working link to specific landing pages not only in your content, but in all profiles and bios as well. By placing these links on your Instagram or Twitter bio, you can maximize effective link building to your website for higher ranks.”

Again, a great point. While most social media sites place a nofollow attribute on many of their links, they can still be an important part of creating a good backlink portfolio. Linking to your own site might also help to get your posts and pages into search engines more quickly than if they weren’t promoted at all.

Reach New People

“Number three, maximize your following. Use your following on social media platforms to ask for user feedback, comments, replies, on your post. Make sure that they link back to the posts. This will create more content on your page, potentially increasing the ranking for long-tailed keyword queries. Make effective use of user generated content by pushing other content creators and curators to get the links you shared and build content around them. You can do this by building genuine connections to the other content creators and curators. Start by reaching out to them, engaging with their posts.”

Even beyond adding context and baclinks to your content, social media can boost your SEO by adding readers to your site, engagement on your content, and increase the chances of your content being shared or backlinked to further.

How else have you seen Social Media and SEO used in conjunction? Let me know in the comments below, and I’ll expand this piece!

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