In the last decade, social media has gone from a fun way to connect to a central hub for users and communities. Many businesses have realized the importance of these social channels, but keeping up with the changing communities while engaging with your target customers can be difficult. Don’t make the mistake of writing off social media marketing as just another trend.
A lot happens on social media. Users share their favorite content, interact with friends and companies, and leave reviews at local businesses. It’s no longer the case that showing up late to the party is acceptable. You need to engage with potential customers quickly, respond to reviews before they can spiral out of control, and keep your brand relevant in the minds of your target demographics.
PR and websites are crucial parts of digital marketing, but they don’t have the speed of social media. If you need to get information to your customers quickly, a few well placed posts will do it. If you have a truly valuable message, you can even utilize the cascading nature of social media to get your posts to new customers en masse.
Don’t have the time or the availability to keep up with your social media? We can help you by utilizing dedicated staff, enterprise level tools, and automated reporting. Most business owners don’t like to spend their time handling reviews with kid gloves, especially when an incorrect response can snowball into a bigger issue. Our team is built for it. With extensive customer service training, we can act as a buffer so that you don’t have to stress out about customer reviews.
Have your social media marketing up and running, but not quite getting the results you were looking for? We can help optimize your social presence. By narrowing down the best channels for your your businesses, analyzing your posts to find what’s working and what’s not, and helping to discern your outreach strategy, we increase the return you see on your social media channels.
Want to add social media to your marketing mix, but don’t know where to start? Aces will help you setup a social media strategy, create your accounts, and help you hit the ground running. We’ll also train any of your internal staff to get your social channels up and running.