Quick, measurable results make PPC a favorite of businesses with heavy online components. With traditional advertising, it is difficult to tell who looked at your ad, and how far into your business funnel they made it. With online paid advertising, every part of the customer journey is documented and optimized.
Most digital marketing channels take time to go into effect. Social Media grows over time, SEO can take months to truly take hold, but digital advertising circumvents all of that. Like flipping a switch, paid digital ads can be online as soon as Aces completes them.
There are no “soft numbers” in paid ads. You’ll be able to see how many customers viewed your ads, demographic information about them, if they clicked the ad, and what they did on your website. This allows for an unprecedented amount of control and optimization of your campaigns, where every test will help to improve the performance of your marketing.
Google Ads (previously called Google Adwords) is one of the most prominent Pay Per Click platforms online. Its host of machine learning and automation tools make it one of the most efficient and cost effective ad marketplaces.
We’ve run campaigns ranging from a few hundred dollars to a million dollar per week in ad spend, giving us the experience to make your campaign a success.
Our in-house development team also makes it easy for us to create custom Google Ad scripts that give your digital ads a leg up over the competition, and give you a better return on your investment.
While similar to other Pay Per Click platforms, Facebook Ads offer a unique advantage. With their wealth of information on potential customers, your campaigns can target extremely niche categories of users. This works great for local businesses or those with strong niches, since these campaigns minimize advertising waste.