Blogs, Articles, and Resources from Aces

Success Metrics and Creative Differentiation

In a business that’s largely driven by right-brained creative minds, a word like “metrics” can be a massive buzz kill. But it doesn’t have to be. In fact, it shouldn’t be. Metrics should actually be a huge motivator across all disciplines. For an agency and a client/brand to be successful,

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What Is Search Engine Marketing?

Search Engine Marketing, also referred to as Search Marketing or SEM, has become an integral part of digital marketing. Despite being so commonly used, it’s sometimes a bit difficult to pin down exactly what SEM is. We’ll talk about what the definition of Search Engine Marketing is, it’s two major

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Using Social Network Marketing to Boost Small Business

If you’ve only recently gotten your business online, the idea of social media marketing might be unfamiliar to you. Many of us have been on the receiving end of social media marketing tactics, whether that be from ads displayed in your Facebook feed, or regular tweets from your favorite brands

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How to Use Social Media for SEO

Social Media Marketing and SEO are often kept separate, but having some collaboration between these two digital mediums can yield exponential results. Ready to link your marketing together? Check out the video below, and the accompanying transcript for some great ways to make your social media and SEO work together!

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How to Create a Social Media Campaign

Looking to run a social media campaign for your business? If you want to get real results, it takes more than posting a few times each week. Check out this great video by Marley Baird Media about creating a social media campaign, then check out the transcript and our commentary

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Small Business Social Media Starter Pack

Small businesses that are in the process embracing social media as a marketing strategy don’t really have much of an idea as to where to start or what tools to use. And in as much as it’s easy to just hire a social media personnel to do things for some

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